WP WordPin

Author name: WordPin Team

Pinterest Hashtag

Pinterest Hashtags Might Be Working Against You: The Data Behind Pinterest’s Shift to Multimodal Understanding

A common question is: should I use hashtags on Pinterest pins? Well, at WordPin we noticed a shift on Pinterest over the past year, and the engineering blogs coming out of the company confirm what many of us have suspected: Pinterest hashtags are becoming functionally obsolete. Pinterest did not disable them, rather, it’s because the

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The Pinterest Performance Triangle: Visual + Taxonomy + Copy

Pinterest content strategy seems pretty simple: pick a pretty image, add a description, and there you go. The fact is, Pinterest is a visual search engine. Pinterest does not work like Instagram. Pinterest does not work like Facebook, or Reddit, or whatever other social media platform you use. Pinterest is built around understanding what an

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