Pinterest rolled out Promote a Pin, a mobile feature that lets creators and small businesses turn regular Pins into ads without starting from scratch on a desktop. Social Media Today says it gives flexible budgets to reach the platform’s 619 million active users.
The tool pulls in your existing content and uses AI to suggest campaign setups. It taps Pinterest’s Taste Graph—which tracks what users like—to show the ad to the right people. You set your own budget, check results live, and tweak things as you go.
Why this matters for creators
No more need for big budgets or ad expertise. Just grab a Pin that’s already performing, promote it from your phone, and watch it reach more eyes. eMarketer reports a rollout to US users in coming weeks, with plans for more tools and worldwide expansion.
Pinterest mentioned they’re testing a Performance+ Catalog Sales setup too, for quick merchant ads via Ads Manager or the Shopify app. But Promote a Pin stands out for its simplicity on mobile.
If you’ve got Pins sitting there with potential, this could be your easy next step into paid reach.