Pinterest just rolled out Performance+ campaigns, an AI-driven option that handles ad setup automatically to cut down manual tweaks and boost results.
According to the official Pinterest Business blog, these campaigns bundle bidding, budgets, targeting, and creative signals into one simple structure. Instead of spending weeks adjusting bids or audiences by hand, the system finds the best combos of creatives, audiences, and placements on its own.
Hard Numbers on Results
Pinterest’s internal tests showed advertisers got more than 10% better CPC and CPA with Performance+ compared to standard setups. In A/B tests, 78% of Performance+ campaigns beat the traditional ones.
A Ecommerce Bridge report backs this up, noting the same 10%+ gains while freeing up time from dashboard fiddling for better creative work. Pinterest also shared research where 58% of users said ads help them decide faster by showing relevant options early.
Why It Fits Pinterest
Users hit Pinterest for inspiration, not endless scrolling. Performance+ plays to that by prioritizing relevance across consideration, conversions, and catalog sales goals. You keep control over objectives, budgets, countries, and main rules—the AI does the rest in the background.
Quick Start Guide
- Create a full Performance+ campaign in Ads Manager to let it learn fast.
- Use the default setup: it includes consolidated ad groups, broad targeting where needed, and full-funnel structures.
- Test it against your current campaigns, then scale winners. The regional AU blog post has the same details.
- Focus time on strong Pins, catalogs, and landing pages—the system handles scaling what clicks.
Teams already see reliable gains without daily bid nudges. Try one lower-funnel or catalog sales campaign first.