Pinterest teamed up with B17 Entertainment for a new six-episode TV series called Bring My Pinterest to Life. It features creators Drew Michael Scott (Lone Fox), Caroline Vazzana (@cvazzana on TikTok), and Tay BeepBoop Nakamoto (@taybeepboop on Instagram) helping real Pinterest users turn their mood boards into actual spaces—like room redesigns, wardrobe updates, and garage makeovers.
The Shoppable Twist
Each episode includes QR codes on screen that link straight to shoppable Pinterest boards. Scan one, and you land on pins with products from partners like Wayfair, eos, and Michaels, plus DIY tips and inspiration images. Malik Ducard, Pinterest’s chief content officer, told AOL that the goal is to get people from saving ideas to actually trying them.
ChannelX reports it’s the first shoppable TV series of its kind, launching March 23, 2026, on The Roku Channel for free in the UK, US, Canada, and Mexico.
Episode Highlights
- Balcony Oasis: Scott helps Christy transform her balcony with Wayfair items into a Parisian-Moroccan vibe.
- Personal Re-Brand: Vazzana updates Valerie’s wardrobe and self-care routine with eos products.
- Garage Games Room: Nakamoto builds a speakeasy-inspired space for homeowners Sam and Jack.
Alongside the show, Pinterest added over 100 new boards for projects like woodworking or book clubs, shared by other creators.
Creators eyeing shopping integrations should watch how these QR-linked boards drive direct purchases—this could inspire similar tactics on the platform.